Blog

Blog

Product news, engineering notes and practical CRM guides from the team building Modal.

Four colleagues in white shirts reviewing notebooks and folders together in a modern office with a brick column

Customers

How Fernway's reps got their Fridays back

Fernway's 40 sales reps used to spend Friday afternoons updating the CRM. After moving to Modal in a weekend, they save six hours each a week and the Monday forecast is right.

Two women talking over takeaway coffee by a bright window

Product

Relationship strength, explained

How Modal decides who on your team knows a contact best, which signals count, which ones we ignore, and why the score is a word rather than a number.

Six colleagues with coffee cups gathered around a laptop by tall windows in a high-rise office

Guides

Moving from Salesforce in a weekend: a checklist

The checklist our solutions team uses to move a sales team from Salesforce to Modal between Friday afternoon and Monday morning, with nothing lost and nobody retrained twice.

A team of five reviewing documents and a teal binder around a desk in a white office

Engineering

Custom objects, one year in

A year after launching custom objects, our customers have created more than 31,000 of them. What we got right in the data model, what we had to rebuild, and what it taught us.

Hands pointing at printed charts and reports on a white desk, beside a mug and a calculator

Customers

How Northbeam runs a venture fund on Modal

Northbeam tried three CRMs before Modal. Here is the data model its partners built for deal flow, portfolio companies and LP updates, and why warm intros now bring twice as many first meetings.

Three women at a white table looking over their notes and a shared laptop

Company

Why we never charge for read-only seats

Per-seat pricing pushes companies to keep people out of the CRM. How we price Modal so that everyone who needs to see customer data can, and why that is good for us too.

Type to search every post.