We're building the CRM teams actually want to use

Before Modal, Nadia ran sales at a fast-growing logistics company and Theo built its data platform. They bought three CRMs in four years. Each one was powerful, and each one asked the team to reshape the way it sold before it could be useful. The real pipeline lived in spreadsheets and inboxes.

In 2023 they started again from the data model up. Objects you define yourself, fields of every kind, and a pipeline that fills itself in from the email and calendar your team already uses. A CRM that stays up to date because nobody has to update it.

That is still the job. Everything we ship has to make Modal fit a business more closely, or take one more piece of busywork off the people who use it.