Pricing
Simple pricing for every team
Start free with up to three seats. Every plan includes custom objects, inbox sync and Ask Modal. Pay per seat as you grow, and only for the people who work in Modal.
Free
For founders and small teams getting organised.
$0forever
Up to 3 seats
Start for free- Unlimited companies and people
- Gmail and Outlook sync
- 3 custom objects
- 50 Ask Modal credits a month
Plus
For teams running a pipeline together.
$29per seat / month
Unlimited seats, viewers free
Start a free trialEverything in Free, plus
- Saved and shared views
- 12 custom objects
- Shared inboxes and calendars
- Sequences and 5 automations
Pro
Most popularFor revenue teams that run the business on Modal.
$69per seat / month
Unlimited seats, viewers free
Start a free trialEverything in Plus, plus
- Unlimited custom objects
- 1,000 Ask Modal credits per seat
- Unlimited automations
- Advanced reports and forecasting
Enterprise
For companies with security and scale needs.
Custom
Volume pricing from 50 seats
Talk to salesEverything in Pro, plus
- SAML SSO and SCIM
- Granular roles and audit log
- Data residency in the US or EU
- A dedicated success manager
- 14-day free trial of Pro
- No card needed for Free
- Viewers are always free
Seats
Pay for the people who use it. Viewers are free on every plan.
A seat is anyone who edits records, sends email from Modal or builds views. Teammates who only need to look are free, and seats are prorated when people join or leave.
- Plus
- $348a month
- Pro
- $828a month
Before tax. Viewers are not counted.
Trusted by 4,000+ fast-moving teams
Compare plans. Every feature, side by side.
| Feature | Free$0Start for free | Plus$29/ seat / moStart a free trial | ProPopular$69/ seat / moStart a free trial | EnterpriseCustomTalk to sales |
|---|---|---|---|---|
| Records and data model | ||||
| Companies, people and deals | Unlimited | Unlimited | Unlimited | Unlimited |
| Custom objects | 3 | 12 | Unlimited | Unlimited |
| Custom fieldsIncluding relationship and AI fields | 20 per object | Unlimited | Unlimited | Unlimited |
| Import from HubSpot, Salesforce or CSV | Included | Included | Included | Included |
| Record history | 30 days | 1 year | Unlimited | Unlimited |
| Pipeline and views | ||||
| Table, board and list views | Included | Included | Included | Included |
| Pipelines | 1 | 5 | Unlimited | Unlimited |
| Saved and shared views | Not included | Included | Included | Included |
| Stage requirementsFields that must be filled before a deal moves | Not included | Not included | Included | Included |
| Inbox and calendar sync | ||||
| Gmail and Outlook sync | Included | Included | Included | Included |
| Calendar sync and meeting logging | Included | Included | Included | Included |
| Shared inboxes | Not included | Included | Included | Included |
| Connection strengthWho on the team knows a contact best | Not included | Included | Included | Included |
| Email tracking | Not included | Included | Included | Included |
| Ask Modal | ||||
| AI creditsOne credit is one answer or one AI field filled | 50 a month | 250 per seat | 1,000 per seat | Custom |
| Answers with sources | Included | Included | Included | Included |
| AI research fields | Not included | Included | Included | Included |
| Call summaries | Not included | Not included | Included | Included |
| Automations | ||||
| Sequences | Not included | Included | Included | Included |
| Automations | Not included | 5 | Unlimited | Unlimited |
| Webhooks and API | Read only | Included | Included | Included |
| API rate limit | 60 / min | 300 / min | 1,000 / min | Custom |
| Reports | ||||
| Dashboards | 1 | 10 | Unlimited | Unlimited |
| Funnel and conversion reports | Not included | Included | Included | Included |
| Forecasting | Not included | Not included | Included | Included |
| Scheduled report emails | Not included | Not included | Included | Included |
| Admin and security | ||||
| Two-factor authentication | Included | Included | Included | Included |
| Roles and permissions | Admin and member | Admin and member | Custom roles | Granular, per object |
| Single sign-onSAML with Okta, Entra ID and Google | Not included | Not included | Not included | Included |
| SCIM provisioning | Not included | Not included | Not included | Included |
| Audit log | Not included | Not included | 90 days | Unlimited, exportable |
| Data residency | US | US | US or EU | US or EU |
| Support | ||||
| Support | Help centre | Priority chat | Dedicated manager | |
| Onboarding | Self-serve | Self-serve | Guided migration | White-glove migration |
| Uptime SLA | Not included | Not included | 99.9% | 99.95% |
Pricing questions
Something else? Ask the team
Who counts as a seat?
Anyone who edits records, sends email from Modal or builds views and automations. Read-only seats, for teammates who only view records and reports, are free on every plan with no cap, and you can switch a person between the two at any time.
What happens when we add or remove people?
Seats are prorated to the day. Add someone mid-month and you pay for the days left; remove them and the credit goes towards your next invoice.
What are Ask Modal credits?
Every paid seat adds a monthly allowance of credits, and the Free plan has a smaller one. One credit is one answer from Ask Modal or one AI field filled in on a record. Credits are pooled across the workspace and reset every month. If you run out, Ask Modal pauses until the next month or until you add a credit pack.
Is the Free plan really free?
Yes, for up to three seats and with no time limit. You keep unlimited companies and people, inbox sync and three custom objects. Upgrade when you need more seats or automations.
Can we change plans later?
At any time. Upgrades apply straight away and are prorated. Downgrades take effect at the next billing date, and nothing in your workspace is deleted.
Do you offer discounts for startups and nonprofits?
Yes. Startups under two years old and registered nonprofits get 50% off Plus or Pro for the first year. Write to us from the contact page to apply.
Give your team a CRM they'll keep up to date
Start free with three seats, or book a demo and we'll set up your workspace with you.

